{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66475af9e1c79600121736a4/6adf7715b50147298bb70a99?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#187 Inside Solo60: Rethinking the Gym with Ben Alderton","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66475af9e1c79600121736a4/1793029241274-df379e39-60df-4f01-8cb1-e33728c44df5.jpeg?height=200","description":"<p>Sammi sits down with Ben Alderton, founder of <a href=\"https://www.solo60.com/ \" rel=\"noopener noreferrer\" target=\"_blank\">Solo60</a>, the private, app-bookable training spaces now across London and expanding internationally. What started as a personal trainer&#39;s frustration with gym rents has grown into 27 locations, 3,000+ trainers on the platform, and a blueprint for the future of fitness.</p><p><br></p><p>Ben shares the unfiltered journey from burn outs, to the mistakes made in early tech builds, why real estate is harder than software, and the patience required to scale a physical business. Together Ben and Sammi dig into PT retention in an industry where 80% leave within two years, gym intimidation as an untapped market, and how landlord partnerships are reshaping expansion. Plus they discuss international franchising, making premium fitness more accessible, and where personalisation, GLP-1s, and biomarkers are taking the industry next.</p><p><br></p><p>And Modern Wellness listeners can use code <strong>MWP20</strong> for 20% off <a href=\"https://www.solo60.com/ \" rel=\"noopener noreferrer\" target=\"_blank\">Solo60</a> bookings.</p>","author_name":"Adrienne Adhami, Sammi Adhami, Oli Patrick"}