Today we're joined by Eamon Lloyd, VP of Partnerships at Wellhub, to unpack the findings from Wellhub's Fitness Business Growth Report 2026.
We explore the shift from the traditional gym-goer to the holistic wellness consumer, how operators like Third Space, David Lloyd, and 1Rebel are evolving their propositions without losing their brand identity, and the growing role of AI in the fitness industry; from marketing content to deeper business analytics and churn reduction.
We also discuss how Wellhub bridges the gap between employers and gym operators, making corporate wellness accessible to studios of all sizes — with more than 90% of the users Wellhub sends to their partners being incremental to that facility.
Finally, Eamon shares his three trends to watch heading into 2027: AI adoption, flexible membership pricing, and the rising importance of corporate wellbeing as a business strategy.
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