First up we look at how in 2026 that whilst we know consumers are more focused on their health than ever before, they also want to look good doing it too. Read more:
Why Adidas Tapped Entire Studios for a Fashion-Forward Performance Line
The team also look at the latest innovation from Hyrox: HYROX YOUNGSTARS. The event, which kicked off in Amsterdam, is aimed at kids and combines the classic endurance sport of running with strength and coordination exercises from functional training, but with adaptations based on the age and stage of maturation for the different age groups. Read more here: https://hyrox.com/hyrox-youngstars/
And in Trending, Adrienne looks at the rise of people seeking out therapy.
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