{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66448a7f3ffb3a00121fe67f/6797a604dc087d2d292248a6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The #1 driver of trust in advertising","description":"<p>We all know humour is effective, but how effective?</p><p>In this episode, we dive into all the statistics you need to convince clients and business partners that humour drives real business results, both in the short and long term.</p><p><br></p><p>Listen to Dan Wilks, Director at Credos; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian.</p><p><br></p>","author_name":"Leith"}