{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6642f4255f684e0012d38687/668ce146d6a41d01e738cdf3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"436. Scaling a Skincare Brand to 200,000 Customers in 4 Years with Hey Bud's Alex Roslaniec","description":"<p>My guest today is <strong>Alex Roslaniec</strong>, hes a co-founder of fast-growing skincare company, <strong>Hey Bud</strong>.</p><p><br></p><p>Hey Bud was founded just 4.5 years ago, and is today available in 130 countries, boasts 200,000 customers, and is stocked in 400 Priceline stores across Australia.</p><p><br></p><p><strong>We discussed:</strong></p><ol><li>How Hey Bud differentiated itself in a saturated cosmetics and skincare market</li><li>The power of online reviews</li><li>The role of influencer marketing</li><li>How being beholden to algorithms and pay-per-click ads can be the undoing of a business</li><li>How Hey Bud got a distribution deal with Priceline, marking its move from online into physical retail</li><li>The perils of manufacturing</li><li>The regulatory landscape for hemp-based products</li><li>How to hire great talent</li></ol><p>And so much more.</p><p><br></p><p>There are so many actionable tips in this one for anyone building a business so strap yourself in for my conversation with the one and only, Alex Roslaniec.</p><p><br></p><h3><strong>Resources and Links</strong></h3><ul><li>Hey Bud Skincare: <a href=\"https://heybudskincare.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://heybudskincare.com</a> (get 15% off with FUTURESQUARED15)</li><li>The Great CEO Within book: <a href=\"https://www.amazon.com.au/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.com.au/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC</a> </li></ul><p><br></p><h3><strong>Connect with Us</strong></h3><ul><li><strong>Follow me on Twitter:</strong> <a href=\"https://twitter.com/yourpodcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.twitter.com/steveglaveski</a></li><li><strong>Follow me on Instagram: </strong><a href=\"https://instagram.com/thesteveglaveski\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>https://instagram.com/thesteveglaveski </strong></a></li><li><strong>Subscribe to my newsletter:</strong> <a href=\"https://futuresquared.xyz\" rel=\"noopener noreferrer\" target=\"_blank\">https://futuresquared.xyz</a></li></ul><p><br></p><p><strong>Timestamps</strong></p><p>(00:02) - Intro</p><p>(05:02) - Hey Bud's unique positioning in the skincare market and initial growth strategies.</p><p>(10:02) - Key milestones and growth metrics, including expanding to 130 countries and gaining 200,000 customers.</p><p>(15:02) - Origin story and personal journey of Alex and his co-founders, including challenges faced as first-time founders.</p><p>(20:02) - Strategies for differentiating Hey Bud in a saturated market, focusing on online reviews and customer feedback.</p><p>(25:02) - Importance of influencer marketing and the role it played in Hey Bud's early success.</p><p>(30:02) - Manufacturing challenges and the complexities of scaling production.</p><p>(35:02) - Regulatory landscape for hemp-based products and navigating legal requirements.</p><p>(40:02) - Team dynamics, hiring strategies, and maintaining a lean but effective team.</p><p>(45:02) - Long-term vision for Hey Bud, including expansion plans and future opportunities.</p><p>(50:02) - Wrap-up and final thoughts from Alex on the future of Hey Bud and personal reflections.</p>","author_name":"Steve Glaveski"}