{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/663de6521e442e00122fad20/6912f98ba17ebcde88894544?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sander Kruis - Head of Partnership Acquisitions for Audi at Formula 1","description":"<p>Passion, Drama, Pride, Perseverance, Community: Sports is the Universal Language.</p><p><br></p><p>But what really goes on behind the scenes of competition? Who makes it all come together?</p><p><br></p><p>Our Pro in this Episode is Sander Kruis, the Head of Partnership Acquisitions for Audi Formula 1</p><p><br></p><p>In this riveting conversation, Sander shares with us what it is like to tackle a unique and extreme challenge: Orienting a new F1 team to be World Champions by 2030!</p><p><br></p><p>His secret ingredient? Culture. Before Joining Audi at F1, Sander was deeply involved in the sport of cycling, starting as an intern for the struggling Team Visma Lease a Bike and leaving as their Chief Commercial Officer after delivering a historic tour treble of winning the Giro d'Italia, the Tour de France, and la Vuelta de España. </p><p><br></p><p>We receive a true Masterclass in how to build a winning culture and achieve historic success in elite sport!</p>","author_name":"Pros Arena"}