{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66394be8793d4000132d779f/6659d182f95ef10011adfc30?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"🎙️RZAIN - Unleashing the Power of Lifecycle Marketing: Insights from Shelley Drogt ex-Zynga","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66394be8793d4000132d779f/1717494762493-146d39d32bfb384fc7fe30e0361ffa75.jpeg?height=200","description":"<p>Key Topics Discussed:</p><p><br></p><p>- Shelley's career transition into CRM and lifecycle marketing</p><p>- Navigating CRM in massive games like Harry Potter and Star Wars</p><p>- Essential KPIs for lifecycle managers</p><p>- Strategic approaches to lifecycle marketing for new games</p><p>- The importance of personalization in marketing</p><p>- Best practices for selecting in-game features for notifications</p><p>- Final tips for staying passionate and persistent in the field</p><p>- Whether you're a seasoned marketer or just starting, this episode offers a wealth of knowledge to help you excel in lifecycle marketing. </p><p><br></p><p>Don't miss out!</p><p><br></p><p>🔔 Subscribe to Puzzling Perspective for more insightful interviews and expert tips!</p><p>👍 Like this video if you found it helpful!</p><p>💬 Comment your thoughts and questions below!</p><p><br></p><p>Follow Us:</p><p><br></p><p>Website: https://medium.com/@RZAIN</p><p>LinkedIn: https://www.linkedin.com/company/85990304/admin/dashboard/</p><p>Newsletter : https://mailchi.mp/cc3e9be5fad2/rzain-consulting</p><p>Thank you for watching and supporting our podcast! Enjoy the episode!</p>","author_name":"YouthWave Game"}