LTK Creators Ty Hill and Becky Hillyard (Cella Jane) share two very different paths to creator success, from breaking through as a newer creator to evolving a content business over more than a decade.
First, Ty joins Amber during New York Fashion Week to share the “lock in” mindset that transformed her approach to content creation, how she turned consistency and strategy into meaningful growth, and why she ultimately left a 15-year career in banking to become a full-time creator.
Then, from LTK Con, Becky reflects on 12 years of growing Cella Jane from a blog into a creator business with 1.7 million Instagram followers. She shares why adapting to new platforms and content formats has been critical to her longevity, how she approaches repurposing content, and why letting go of likes and views helped unlock a new stage of growth.
From breaking through to staying relevant, Ty and Becky offer two perspectives on what it takes to find success and longevity in the creator economy.