{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/663411ef282012001241a5bb/6a67c453ad2617d1d5a805eb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Victoria Magrath, Founder of byfrow - Authenticity, Community and Brand Building","description":"<p>Before Inthefrow became one of fashion's most recognizable blogs, Victoria Magrath was completing a PhD in fashion consumer behavior—researching mobile commerce before most people believed shopping on a phone would become the norm.</p><p><br></p><p>On this episode of <em>More To Say</em>, Amber sits down with Victoria to discuss building trust in the creator economy, staying authentic through every stage of a career, and the lessons she's learned launching her beauty brand, byfrow. Together, they explore why founder-led content is reshaping marketing, how community fuels long-term brand growth, and why embracing your authentic self is one of the greatest competitive advantages in business.</p><p><br></p><p><strong>Exclusive More To Say Offer</strong></p><p>More To Say listeners can receive 15% off byfrow with code <strong>BYFROWXLTK15.</strong></p><p>The offer is valid from July 28 through midnight August 4 (UK BST) and is available in byfrow shipping regions (UK/EU). One use per customer, with no minimum spend. The code is non-transferable and cannot be combined with any other coupons or offers.</p><p><br></p><p><a href=\"https://creator.shopltk.com/apply/creator/home?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Creators</a></p><p><a href=\"https://company.shopltk.com/en-us/brands/apply?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Brands</a></p><p><a href=\"https://company.shopltk.com/more-to-say?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Learn more about More To Say</a></p><p><a href=\"https://www.youtube.com/playlist?list=PL-Dq7MW-K04X4mFz66offfe0F9YdPSYL1&amp;utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Watch on YouTube</a></p><p><a href=\"https://www.shopltk.com/explore/AmberVenzBox/collections/11ef176f7149a07bbc3a0242ac110013?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Amber's LTK</a></p><p><a href=\"https://www.instagram.com/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Amber on Instagram</a></p><p><a href=\"https://www.linkedin.com/in/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Amber on LinkedIn</a></p><p><a href=\"https://www.instagram.com/victoria/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Victoria on Instagram</a></p><p><a href=\"https://www.shopltk.com/explore/victoriamagrath?fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnLvWWm9PwK4yf6vdhzf-EfmVuXexapzFqaVWbhaC2UG0E1sb9zdXOs3j4ico_aem_BJvOPwF1zWgTgJLRKVqCVw\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Victoria's LTK&nbsp;&nbsp;</a></p><p><a href=\"https://www.instagram.com/byfrow/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow byfrow on Instagram</a></p><p><a href=\"https://www.shopltk.com/brands/byfrow\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop byfrow on LTK </a></p><p><br></p>","author_name":"Amber Venz Box"}