{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/663411ef282012001241a5bb/6a4306006c42755eb6bdd984?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sarah Tankel Ellis, Co-founder of We are Twinset & WAT THE BRAND","description":"<p>What does it take to turn trust into a business?</p><p><br></p><p>On this episode of More to Say<em>,</em> Amber sits down with Sarah Tankel Ellis, Co-founder of We Are Twinset and WAT THE BRAND, to explore how she and her longtime business partner transformed a fashion blog into a thriving creator business and a successful fashion brand.</p><p><br></p><p>Sarah shares why community has always been their greatest competitive advantage, how listening to their audience led to the launch of WAT THE BRAND, and why engagement matters far more than follower count when building lasting influence. Together, Amber and Sarah discuss what today's creators and brands often get wrong, how to build an owned audience that grows with you, and why authenticity remains the foundation of long-term success.</p><p><br></p><p>Whether you're a creator, founder, or marketer, this conversation is a reminder that trust isn't just something you earn. It's something you can build a business around.</p><p><br></p><p><a href=\"https://creator.shopltk.com/apply/creator/home?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Creators</a></p><p><a href=\"https://company.shopltk.com/en-us/brands/apply?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Brands</a></p><p><a href=\"https://company.shopltk.com/more-to-say?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Learn more about More To Say</a></p><p><a href=\"https://www.youtube.com/playlist?list=PL-Dq7MW-K04X4mFz66offfe0F9YdPSYL1&amp;utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Watch on YouTube</a></p><p><a href=\"https://www.shopltk.com/explore/AmberVenzBox/collections/11ef176f7149a07bbc3a0242ac110013?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Amber's LTK</a></p><p><a href=\"https://www.instagram.com/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Amber on Instagram</a></p><p><a href=\"https://www.linkedin.com/in/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Amber on LinkedIn</a></p><p><a href=\"https://www.instagram.com/sarahtankelellis/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Sarah on Instagram</a></p><p><a href=\"https://www.instagram.com/wearetwinset/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow We are Twinset on Instagram</a></p><p><a href=\"https://www.shopltk.com/explore/wearetwinset\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop We are Twinset on LTK&nbsp;&nbsp;</a></p><p><a href=\"https://www.shopltk.com/brands/watthebrand\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop WAT THE BRAND on LTK</a></p><p><a href=\"https://www.instagram.com/watthebrand/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow WAT THE BRAND on Instagram&nbsp;</a></p><p><br></p>","author_name":"Amber Venz Box"}