{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/663411ef282012001241a5bb/68c2fe148b1c6a4828d0787a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Allison Ellsworth, Co-founder of poppi - Live from LTK Con 2025","description":"<p>Live from LTK Con 2025, Amber Venz Box sits down with Allison Ellsworth, Co-Founder of poppi. What started as Mother Beverage in 2018, named for the raw apple cider vinegar at its core, was rebranded to <em>poppi</em> after a Shark Tank debut that same year. Fast forward, poppi has become one of the fastest-growing soda brands in the U.S. Amber and Allison unpack the journey of building the brand, moving at the speed of culture and how a social-first, creator-led strategy can redefine an industry.</p><p><br></p><p>WE DISCUSS:</p><ul><li>00:00 - Introduction to the Journey of poppi</li><li>02:30 - The Founding Story of poppi</li><li>05:19 - Branding and Rebranding: From Mother to poppi</li><li>08:22 - Understanding the Market and Consumer</li><li>11:17 - Navigating the Digital Landscape and TikTok</li><li>14:09 - The Power of Creator-Led Marketing</li><li>16:58 - Cultural Relevance and Marketing Strategies</li><li>19:35 - The Impact of Shark Tank and Strategic Investments</li><li>22:38 - Scaling the Business: Lessons Learned</li><li>25:14 - The Importance of Passion and Community</li></ul><p><br></p><p><a href=\"https://creator.shopltk.com/apply/creator/home?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Creators</a></p><p><a href=\"https://company.shopltk.com/en-us/brands/apply?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Brands</a></p><p><a href=\"https://company.shopltk.com/more-to-say?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Learn more about More To Say</a></p><p><a href=\"https://www.youtube.com/playlist?list=PL-Dq7MW-K04X4mFz66offfe0F9YdPSYL1&amp;utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Watch on YouTube</a></p><p><a href=\"https://www.shopltk.com/explore/AmberVenzBox/collections/11ef176f7149a07bbc3a0242ac110013?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Amber's LTK</a></p><p><a href=\"https://www.instagram.com/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Amber on Instagram</a></p><p><a href=\"https://www.linkedin.com/in/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Amber on LinkedIn</a></p><p><a href=\"https://www.instagram.com/allisonellsworth/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Allison on Instagram</a></p><p><a href=\"https://www.linkedin.com/in/allison-ellsworth-50528a27/\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Allison on LinkedIn</a></p><p><a href=\"https://www.instagram.com/drinkpoppi/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow poppi on Instagram</a></p><p><a href=\"https://www.tiktok.com/@drinkpoppi?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow poppi on TikTok</a></p><p><a href=\"https://drinkpoppi.com/?srsltid=AfmBOoovsSnEtsAaj7IqjBa5PRh8wrd3Lbm-Gm5GTq31ff-HJKrR7rls\" rel=\"noopener noreferrer\" target=\"_blank\">poppi website</a></p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"Amber Venz Box"}