{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/663411ef282012001241a5bb/6850d25468b0c25e386cb673?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Dani Austin – From Dorm Room Vlogs to 8-Figure Beauty Brand","description":"<p>In this episode of <em>More to Say</em>, host Amber Venz Box sits down with Dani Austin — digital creator, community builder, and founder of Divi, the haircare brand that started with one scalp serum and grew into a multi-million-dollar line now sold at Ulta nationwide.</p><p><br></p><p>Dani shares how she went from secretly filming “Things I Wish a Sister Taught Me” in her dorm to building an audience of 2.5M+ followers, opening up about the vulnerability that built her community, sharing hair loss struggles, and turning personal hardship into product innovation. She and Amber talk candidly about monetizing early, launching a hero product, turning “haters” into valuable feedback, balancing motherhood and business, and what’s next for Divi.</p><p><br></p><p>Whether you’re a creator, entrepreneur, or just curious how a dorm-room vlog became an 8-figure brand — Dani’s story is one you won’t want to miss.</p><p><br></p><p><strong>WE DISCUSS:</strong></p><ul><li><strong>(00:16):</strong> Filming her first YouTube videos in secret.</li><li><strong>(01:39):</strong> How LTK gave her control and built audience trust.</li><li><strong>(04:20):</strong> Using vulnerability to deepen connections.</li><li><strong>(11:49):</strong> Creating Divi’s first scalp serum from DIY to best-seller.</li><li><strong>(14:40):</strong> Saying no to bad deals early on.</li><li><strong>(15:39):</strong> Growing Divi from one SKU to a community-led brand.</li><li><strong>(18:51):</strong> Turning harsh reviews into product improvements.</li><li><strong>(34:21):</strong> Focusing on audience depth before virality.</li><li><strong>(36:00):</strong> Why LTK is still core to her business.</li><li><strong>(43:35):</strong> Putting “trashy” family moments before work.</li></ul><p><br></p><p><a href=\"https://creator.shopltk.com/apply/creator/home?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Creators</a></p><p><a href=\"https://company.shopltk.com/en-us/brands/apply?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Brands</a></p><p><a href=\"https://company.shopltk.com/more-to-say?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Learn more about More To Say</a></p><p><a href=\"https://www.youtube.com/playlist?list=PL-Dq7MW-K04X4mFz66offfe0F9YdPSYL1&amp;utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Watch on YouTube</a></p><p><a href=\"https://www.shopltk.com/explore/AmberVenzBox/collections/11ef176f7149a07bbc3a0242ac110013?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Amber's LTK</a></p><p><a href=\"https://www.instagram.com/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Amber on Instagram</a></p><p><a href=\"https://www.linkedin.com/in/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Amber on LinkedIn</a></p><p><a href=\"https://www.shopltk.com/explore/daniaustin\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Dani’s LTK</a></p><p><a href=\"https://www.tiktok.com/@thedaniaustin?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Dani on TikTok</a></p><p><a href=\"https://www.instagram.com/daniaustin/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Dani on Instagram</a></p><p><a href=\"https://www.linkedin.com/company/dani-austin/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Dani on LinkedIn</a></p><p><br></p>","author_name":"Amber Venz Box"}