{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/663411ef282012001241a5bb/68349aca57d2ddc0dbde1192?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Julia Marcum (Chris Loves Julia) — Building a Durable Creator Business","description":"<p>In this episode of <em>More to Say</em>, host Amber Venz Box sits down with Julia Marcum, the creator behind the beloved design platform <em>Chris Loves Julia</em>. Julia opens up about her journey from launching a personal blog in 2009 to becoming a leading home design creator, LTK powerhouse, and successful product collaborator. Amber and Julia dive into the evolution of the creator economy, the importance of consistency, and how to grow a loyal, lasting audience. </p><p><br></p><p><strong>WE DISCUSS:</strong></p><ul><li>(00:24): Starting her blog and creating content from scratch, how Julia began Chris Loves Julia in 2009 during a transitional life moment and used it to stay connected and creatively fulfilled</li><li>(10:20): Turning a passion into a career, the moment Julia joined LTK and a premium ad network, grew her revenue from $11K to $250K, and brought her husband Chris into the business full-time</li><li>(18:20): Posting 40+ times a week on LTK, how Julia makes LTK her second-largest platform and why consistency has been key to growth and audience trust</li><li>(22:52): Humanizing your content, why creators should show their faces, share the process, and be radically authentic to build real trust</li><li>(26:47): Collaborating with top home brands, how tagging, linking, and affiliate revenue paved the way to Julia’s major partnerships and product lines with brands</li><li>(32:25): Prioritizing long-term growth over viral moments, how Julia balances audience nurturing with growth and why she resists chasing short-term attention</li><li>(41:26): Scaling a business with your spouse, how Julia and Chris divide roles, manage a team, and create space for vision and creative direction</li><li>(52:47): Creating a home you love, Julia’s advice on what to start, stop, and continue to make your home reflect who you are—without overthinking it</li></ul><p><br></p><p><a href=\"https://creator.shopltk.com/apply/creator/home?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Creators</a></p><p><a href=\"https://company.shopltk.com/en-us/brands/apply?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">LTK for Brands</a></p><p><a href=\"https://company.shopltk.com/more-to-say?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Learn more about More To Say</a></p><p><a href=\"https://www.youtube.com/playlist?list=PL-Dq7MW-K04X4mFz66offfe0F9YdPSYL1&amp;utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Watch on YouTube</a></p><p><a href=\"https://www.shopltk.com/explore/AmberVenzBox/collections/11ef176f7149a07bbc3a0242ac110013?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Amber's LTK</a></p><p><a href=\"https://www.instagram.com/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Amber on Instagram</a></p><p><a href=\"https://www.linkedin.com/in/ambervenzbox/?utm_source=pr&amp;utm_medium=podcast&amp;utm_campaign=mts\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Amber on LinkedIn</a></p><p><a href=\"https://www.shopltk.com/explore/chrislovesjulia\" rel=\"noopener noreferrer\" target=\"_blank\">Follow and shop Julia’s LTK</a></p><p><a href=\"https://www.tiktok.com/@chrislovesjulia?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Julia on TikTok</a></p><p><a href=\"https://www.instagram.com/chrislovesjulia/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Julia on Instagram</a></p><p><a href=\"https://www.linkedin.com/in/julia-marcum-3632a669\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Julia on LinkedIn</a></p><p><a href=\"https://www.youtube.com/@chrislovesjulia\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to Julia on YouTube</a></p>","author_name":"Amber Venz Box"}