🤝 This episode is produced in collaboration with Lightbringer – the patent service helping founders move faster. With AI at its core and senior attorneys in-house, they streamline the patent process and set a new standard for how growth-stage teams secure what’s theirs.
What if turning off a light or flipping a music sheet could be done with a single press? That’s the vision Joacim Westlund Prändel set out to build with Flic, a Bluetooth-enabled smart button that’s now powering everything from smart homes to healthcare panic systems.
In this episode, we dive into how a humble prototype from Stockholm grew into a profitable global hardware business—scaled on revenue, not venture rounds. With a lean team, clever manufacturing partnerships, and an obsession with reliability, Flic shows what’s possible when tactile tech meets tight execution.
✅ How Flic turned a physical button into a platform
✅ Why crowdfunding beat VC—and still does
✅ Lessons from scaling hardware through Highway1 and Southeast Asia
✅ What it really takes to ship at global scale
✅ Why simplicity, not software, is Flic’s strongest moat
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