{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/663109c2cff31b0012ae91dc/66925c26f2711e9549336d11?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"062: When good research is seen to create waste","description":"<p>We explore the story of a classic zombie project: where the team had the evidence they needed to know that a project was doomed, but carried on with it for 6 months anyway. These happen <em>all the time</em>, and we spend a few minutes unpacking the dynamics behind the trap. We also share some thoughts for how to ease open the jaws of the trap.</p><p><br></p><p>We also reference Annie Duke's book Quit</p><p><br></p><p>And Set Your First Pivot Triggers, available via a link here: https://pivot-triggers.com/</p>","author_name":"Tom Kerwin and Corissa Nunn"}