{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66283957178a9400125a74ec/6656b51c19479900125e9821?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Volume 1, Chapter 2: We know a nation’s people","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66283957178a9400125a74ec/1716958329748-1d28079a6fbe63c5c82fd45072060e8c.jpeg?height=200","description":"<p>What comes to mind when you think of Australians or New Zealanders? Mullets and stubbies?&nbsp;</p><p><br></p><p>Often, we resort to nicknames and stereotypes when referring to national characteristics, even when we know we shouldn’t. Chapter 2 looks beyond stereotypes to demonstrate how brands can build trust by communicating a deep understanding of national cultural codes. </p>","author_name":"The Research Agency"}