{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6627344b58f3fb0012188580/68beef4f0e15f0d455acfbb2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How SA retailers are winning at rewards and innovation","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6627344b58f3fb0012188580/1757343413711-7a684042-6c9b-40d3-a3b0-60a910b57fe3.jpeg?height=200","description":"<p>In this episode of Future Proof Mzansi we discuss how South Africa’s supermarket sector is in the midst of a retail revolution. From online shopping and digital transformation, to rewards and big brand partnerships, the top retailers are moving fast to keep pace with the intentional, value-driven shopper.&nbsp;</p><p><br></p><p>Stacy is joined by Stina van Rooyen, Director of Brand at Kantar, who brings the latest consumer insights, and Bridget Dore, Head of Smart Shopper and Customer Insights at Pick n Pay, to unpack how one of the country’s most iconic retailers is innovating across platforms, delighting customers, and helping to set the pace in a fiercely competitive space.</p><p><br></p><p>This podcast is produced by Laura Rapson</p><p><br></p><p><strong>Chapters:</strong></p><p><br></p><p>00:00 - Introducing our guests Bridget Dore and Stina van Rooyen</p><p>03:35 - The rise of the intentional shopper and optimising digital platforms to respond to consumer needs</p><p>05:45 - Savvy South Africans love rewards programmes, not loyalty programmes</p><p>08:52 - Innovations to increase online shopping while continuing to drive in-store purchases</p><p>12:30 - Digital transformation learnings and the importance of integrated omni channel experiences</p><p>14:35 - Growing online spend amongst lower income customers and delighting all South Africans across income groups</p><p>18:15 - Integrating AI to elevate the shopper experience</p><p>20:10 - There’s no such thing as brand loyalty - focus on delivering value through price plus benefits</p><p>22:15 - How different generations engage with rewards programmes</p><p>25:55 - Stand out innovations in South African retail and beyond</p><p>30:02 - Pick n Pay’s partnership with the Springboks</p><p>32:05 - Burger Friday campaign with FNB</p><p>33:45 - The future of rewards and innovation and the importance of making the most of your existing assets&nbsp;</p><p>36:35 - How South Africa is leading the way in the loyalty space</p><p><br></p>","author_name":"Kantar "}