{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6627344b58f3fb0012188580/686ce8557254eb1335470a08?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Africa Life: what’s driving consumer behaviour in five of Africa’s key markets?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6627344b58f3fb0012188580/1751967792043-0471d6d9-8dd2-42d8-b3cf-94fb142d2564.jpeg?height=200","description":"<p>In this episode we’re exploring consumer lifestyles, mindsets, and behaviours shaping five key markets in Africa. Sena and Stacy are joined by their Nigerian colleague, Kanayo Bardi to unpack Kantar’s Africa Life 2025 study. This is the first episode on Future Proof Mzansi that truly delves into consumer behaviour in <strong><em>other </em></strong>African markets and what that means for brands.</p><p><br></p><p>Covering Côte d’Ivoire, Kenya, Nigeria, Senegal and South Africa, Africa Life explores the human truths behind Africa’s fastest-changing markets and what that means for marketers, brands, and business growth.&nbsp;</p><p><br></p><p>This podcast is produced by Laura Rapson</p><p><br></p><p><strong>Chapters</strong></p><p><br></p><p>00:00 - Introducing the Africa Life Report and our guests&nbsp;</p><p>04:08 - Strategies that Africans are using to navigate the tough economic climate and what brands can take from this</p><p>06:13 - How culture drives and influences entrepreneurship in Nigeria</p><p>09:18 - Optimism in South Africa vs Senegal and Côte d’Ivoire</p><p>10:52 - How Kenyans are making their household financial situations work for them</p><p>12:59 - Why gambling and online betting is so prevalent in South Africa</p><p>14:54 - Online betting in Nigeria</p><p>16:53 - What African consumers are doing to cope with the rising cost of living</p><p>18:45 - The difference between locally produced products in South Africa and the other markets</p><p>21:10 - How to make sure rewards programmes are actually driving loyalty from consumers</p><p>24:45 - Online shopping in Nigeria - how it differs to other markets and what’s driving its popularity</p><p>27:33 - Why online grocery shopping is more popular in South Africa than the other markets</p><p>29:48 - Is cash still king in Africa?</p><p>33:15 - How brands can use digital channels effectively</p><p>36:12 - What Nigerian brands are doing to prompt a high click through rate from influencers and other online media</p><p>37:53 - The most exciting things happening in the brand and marketing space in Nigeria right now</p><p><br></p><p><br></p>","author_name":"Kantar "}