{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/661fdafaa0ce1e001277ac5c/66597b7b60e2ce00123c71cc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Brand Basics: The Law of Publicity","description":"<p>In this episode I talk about the Law of Publicity from 22 Immutable Laws of Branding, and why the birth of a brand is achieved through publicity ... yes PR! ... and not advertising. It's one of those laws that I hate to admit, but when you get to grips with it makes total sense. </p><p><br></p><p>Find yourself an angle and get others talking!</p><p><br></p><p>You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.</p><p><br></p><p>And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: <a href=\"pienopienopieno.com\" rel=\"noopener noreferrer\" target=\"_blank\">pienopienopieno.com</a></p>","author_name":"Pieno"}