{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/661fdafaa0ce1e001277ac5c/66475a9b56d2d80012f5391b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Brand Basics: The Law of Expansion & Contraction","description":"<p>The first in the Brand Basics solo shows - I talk about the Law of Expansion and Contraction and why focus or lack thereof if key to whether you're creating a strong brand or hurting yourself in the long run.</p><p><br></p><p>I hope you don't mind these solo episodes, they're a bit self-indulgent and allow me to geek out a little. Let me know what you think and if you hate them or not...</p><p><br></p><p>You can read more about the Law of Expansion in the 22 Immutable Laws of Branding. Check it out on Amazon.</p><p><br></p><p><br></p><p>If you're a drinks brand looking to scale and need creative help to do so - get in touch: pienopienopieno.com</p>","author_name":"Pieno"}