{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/661fdafaa0ce1e001277ac5c/663e37ad2f1d3d00126dcaa5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Jordan Mower, UnBarred Brewery: building a LOCAL brand with authenticity, standing out in a competitive craft beer world, and expanding into London.","description":"<p>Jordan Mower is the founder and head brewer at UnBarred Brewery in Brighton. I talk to Jordan about how he got started and the challenges of scaling a beer brand in the competitive world of craft. We dive into how you build a brand with an honest sense of place and a connection to the local community, whilst retaining ambition beyond the city walls and avoiding the trappings of small-town thinking. Jordan is full of passion and ethusiasm for what he does - the product, the brand and the business he's building. There's tonnes to learn from here so drink it up.</p><p><br></p><p>UnBarred Brewery: <a href=\"https://www.unbarredbrewery.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.unbarredbrewery.com/</a></p><p>UnBarred Instagram: <a href=\"https://www.instagram.com/unbarredbrewery/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/unbarredbrewery/</a></p><p><br></p><p>Find us on Instagram: <a href=\"www.instagram.com/pienopienopieno\" rel=\"noopener noreferrer\" target=\"_blank\">www.instagram.com/pienopienopieno</a></p>","author_name":"Pieno"}