Vertex’s latest Exchange Europe podcast explores the fast-evolving world of e-commerce and its tax implications.
In episode four of the Exchange Europe podcast, host Rob Skinner is joined by Niall Kiernan, Senior Director of Product Management; Anila Venkat, Vice President of Strategy and Innovation, and Erin Kisling, Director of Global Strategic Partnerships at Vertex. Together, they unpack the growing complexity of indirect tax in an omnichannel e-commerce environment and discuss how technology can transform compliance into a strategic advantage.
Key discussion points:
· The complexity behind the click – how fragmented customer journeys, multiple fulfilment models, and marketplace facilitator laws create tax challenges across jurisdictions.
· Automation as a differentiator – why latency, accuracy, and scalability at checkout are critical for customer experience and compliance, especially during peak periods like Black Friday.
· Cross-border and real-time reporting – the operational impact of evolving VAT frameworks, e-invoicing mandates, and near real-time compliance requirements.
· Future trends and risks – from AI-driven shopping agents and digital wallets to data privacy concerns, there is a need for flexible tax technology that can adapt to rapid regulatory change.
· Practical steps for businesses – treat compliance errors as technical failures, invest in robust data governance, educate teams on tax exposure, and plan for growth with scalable actions.
To hear the full conversation and gain actionable insights on managing tax in a fast-moving e-commerce landscape listen to the episode.
Find out more about Vertex Inc here.
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