{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6615400becab3b00160d90d9/68b5670587128a4176a779f9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"🎙️ EP69 - What If a Diesel Mechanic Just Outbuilt Your Tech Org?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6615400becab3b00160d90d9/1756718810356-36733259-ccda-4489-8066-3c537848e66b.jpeg?height=200","description":"<p>Listen to Tyler Robertson's inspiring entrepreneur story of building a $100 million business from the ground up. This motivational podcast episode covers everything from how to start a business to insights on heavy duty truck scanner and truck diagnostic tool. Hear how he achieved success through hard work and determination and his journey in entrepreneurship.</p><p><br></p><p>---</p><p><br></p><p>What if a diesel mechanic just outbuilt your tech org?</p><p>This episode of Forge of Unicorns reveals how Tyler Robertson turned a simple customer obsession into a $100M software empire — with no VC, no Agile, and no hype.</p><p><br></p><p>👇 In this episode:</p><p>• How deep domain knowledge can beat top-tier tech hires</p><p>• Why 50 developers got fired… and replaced by 8</p><p>• The real ROI of customer obsession</p><p>• The origin story of the BOKARY model: the North Star for software behavior and board-level profitability</p><p><br></p><p>🧠 “<em>We had 50 developers and couldn’t ship. So we blew it all up. Kept 8. Started from scratch.</em>” — Tyler Robertson</p><p><br></p><p>⸻</p><p><br></p><p>📌 Timestamps&nbsp;</p><p>07:00 – From grease stains to product vision</p><p>10:05 – Understanding customer pain points</p><p>16:57 – Leadership, clarity, and developer debt</p><p>21:07 – The software dilemma: sustainable growth VS tech debt collapse</p><p>26:16 – Learning from failure: the infinite delivery</p><p>34:19 – What true customer obsession sounds like</p><p>42:21 – Predictive maintenance + product evolution</p><p>52:10 – High-performing talents: the grit mentality</p><p>57:40 – The impact of 10 years of growth: Purpose, people, and product ROI</p><p>01:04:06 – The Anticipatory Organizations mindset applied to the AI revolution</p><p><br></p><p>🔗 Extra Link:</p><p>Podcast Tyler and Daniel Burrus: https://www.youtube.com/watch?v=xuENITUDCtA</p><p>⸻</p><p><br></p><p>📈 This episode launches our last evolution: the Behavioral-OKR revolution</p><p>The <strong>BOKARY</strong> model finally bridges what boards want to know:</p><p>➡️ What’s the ROI of my software org?</p><p>➡️ How do I connect behavior, delivery, and investor-level returns?</p><p><br></p><p>Explore the system built for your organizational evolution:</p><p>🔗 https://unicorns-ecosystem.com/</p><p><br></p><p>Next Thursday, more details will be revealed in our podcast deep dive.</p><p>Don't miss it! Subscribe to the <a href=\"https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/\" rel=\"noopener noreferrer\" target=\"_blank\">Forge 🔥 of Unicorns newsletter</a>.</p><p><br></p><p>⸻</p><p><br></p><p>To stay up-to-date, subscribe to our different channels:</p><p><br></p><p>🎧 Listen to the podcast on the go on Spotify, Apple &amp; <a href=\"https://shows.acast.com/the-forge-of-unicorns\" rel=\"noopener noreferrer\" target=\"_blank\">Acast</a> </p><p><br></p><p>📰 Read the <a href=\"https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/\" rel=\"noopener noreferrer\" target=\"_blank\">newsletter</a></p><p><br></p><p>🎥 Subscribe for more no-fluff, boardroom-grade episodes</p><p><br></p><p>⸻</p><p><br></p><p>#TylerRobertson #ForgeOfUnicorns #DieselLaptops #CustomerObsession #SoftwareROI #CTO #FounderToCEO #BehavioralEngineering #OKBR #BOKARY #TechLeadership #ProductDevelopment #AgileTheater #VC #SoftwareDelivery #NoVC #TechPodcast #DeepDive</p>","author_name":"Michele Brissoni"}