The 24-hour news cycle and the endless scroll of social media means a single controversial headline can shatter your organisation’s credibility in seconds.
And yet leaders can’t avoid the need for communication either, especially if they’re trying to build brand credibility and consumer trust. Roger Christie says “online silence is a risk, you’re letting others fill the feed.” He’s the founder of digital reputation advisory firm Propel, and has worked with giants like CommBank, Coles, and Westpac.
So where is the sweet spot between risky silence and performative noise? And how do you build a genuine reputation that lasts?
Roger Christie breaks down why legacy public communication models are failing modern organisations, and gives practical strategies to align your online voice with your offline reality.
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Roger Chrisie is the founder of Propel. You can listen to his podcast here.
To hear more on building public trust and reputation, listen to our episode with Jim McNamara. Jim’s the Distinguished Professor of Public Communication at the University of Technology Sydney.
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