Communication is a two-way street. Or at least, it’s meant to be. So why don’t organisations ever seem to really listen to us?
Jim Macnamara, the Distinguished Professor of Public Communication at the University of Technology Sydney, is a pioneer in the field of organisation listening, and he argues it’s the critical missing piece for nearly every institution trying to build and maintain trust. He explains why it’s so beneficial, and why so many organisations don’t do it even if it’s so effective. He also outlines how two-way communication has and will continue to change as digital technologies transform the way we talk to each other.
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