In this episode, we share what it was really like to go through a price increase at one of our locations. We talk through why we did it, how we did it, and what we learnt from the reaction. We cover the honest fears we had before hitting send, the careful planning behind it, and how we made sure it added more value — not less — for our members. If you’ve been putting off a price increase for months (or years), this one will hit home. There’s also some behind-the-scenes stuff in here about how we’re shifting the podcast to support more of you who are on the journey to launch.
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SHOW NOTES:
00:00 – No plan, just press record
00:58 – Why we raised prices after 19 months
03:10 – The true cost of running a gym right now
04:45 – How we communicated the price increase
06:55 – What we’re improving and adding for members
08:10 – Run club, nutrition and new membership options
10:00 – Handling member feedback (good and bad)
12:57 – Preparing our team and systems
15:40 – Studio owner mindset during tough decisions
18:05 – Rebranding the podcast and what’s next
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Instagram: instagram.com/thecardybrothers
Facebook Page: facebook.com/cardybrothers
Twitter: x.com/cardybrothers
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