Town planning is one of the most misunderstood yet powerful levers in property development. Behind every subdivision, every development application, sits a planning strategy that most developers, investors and landowners never really see — until something goes wrong, or a site's full potential gets left on the table.
In this episode, Melissa Ashcroft is joined by Chris Wilson from Willowtree, a specialist town planning consultancy working across town planning, strategic advisory, and stakeholder communications. Willowtree has advised on more than $30 billion in development value across sectors including residential, commercial, health and aged care, data centres, and industrial and logistics — helping clients move from concept to consent with more clarity and less guesswork.
Chris and Melissa unpack why planning strategy matters earlier than most people think, what actually sits behind a successful approval, and how developers, investors and landowners can work with a planner to unlock a site's real potential from the outset.
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