In this episode of Megashift, Rob Kleiman sits down with Sarah Greisdorf, who leads the community team at Squarespace representing its Circle program: a community of over 100,000 web designers, freelancers, and developers building Squarespace websites for clients.
Sarah shares the origin story of the Circle program, which launched nearly 10 years ago around a shared passion for the Squarespace platform. From those humble beginnings, the community has evolved into a strategic growth engine for Squarespace, complete with a monthly talk show, an annual conference (Circle Day), educational courses, and a vibrant online gathering space where members teach and support each other.
We dive into how Sarah's team measures impact of this community program through website subscriptions and revenue, the power of network effects (one designer can mean 100+ websites), and how they're leveraging AI tools to synthesize insights from hundreds of partners across their ecosystem.
The conversation wraps with Sarah's and Rob chat about resurgence of in-person community experiences and why lightweight, creative gatherings may be the key to driving lasting loyalty in an age of content commoditization.
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