Kristin Kovner, CEO and Founder of K-Squared Strategies, discusses how marketing creates markets and the major shifts happening as AI transforms product discovery. Kristin helped launch YouTube's video advertising business at Google & AOL and now has advised 100+ high-growth tech companies on their go-to-market strategies. She's watching a major shift unfold: people ask ChatGPT and Claude questions they used to ask Google, but there's no playbook yet for how brands show up in those AI answers.
WHAT WE COVER:
- Why CEOs need conviction
- How marketing teams are becoming lean, distributed networks of senior experts
- What it takes to build marketing that drives revenue, not just spends budget
Lessons from launching YouTube's ad business with zero marketing budget
KEY INSIGHT: \"Creativity loves restraint. You don't need a big budget to make big impact.\"
If you're interested in marketing strategy, AI discovery, or lessons from building markets where they don't yet exist, check out the conversation on Megashift.
https://ksquaredstrategies.com
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