\"It's not just SEO anymore.\" Garrett Sussman explains why AI search requires a completely new strategy. Garrett Sussman, Director of Marketing at iPullRank, breaks down how ChatGPT, AI Overviews, and conversational search are fundamentally changing digital visibility—and what businesses must do to adapt.
🔑 WHAT WE COVER:
📊 KEY INSIGHT:
\"When you can have a conversation with your search tool, you're asking questions in natural language. That's more difficult to monitor as a marketer—you can't just optimize for hundreds of thousands of searches for 'running shoes' anymore.\"
🎯 FOR: CMOs, marketing directors, and business leaders trying to figure out what this AI search shift actually means for their strategy and budgets.
🔗 RESOURCES:
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