{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65fdb820b5218f001713c89b/6abfdd8c5558f9dbe268153e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ian Burrell: Rum, Rolling Stones and the Story Behind the Global Rum Ambassador","description":"<h2>This week, Damian sits down with <strong>Ian Burrell — The Global Rum Ambassador</strong>, founder of UK RumFest and author of <em>A Rum Tasting Course</em>.</h2><p><br></p><p>Ian shares how he created a career championing rum around the world, his philosophy of putting the category before individual brands, and some incredible stories from more than two decades in the industry.</p><p>The conversation covers the legendary <strong>17-year-old Wray &amp; Nephew</strong> behind The Merchant Hotel’s £750 Mai Tai, Ian’s candid account of creating and ultimately leaving <strong>Equiano Rum</strong>, and what he learned from the experience.</p><p>Ian also reveals what’s next, including <strong>Captain Shaddock</strong>, his new grapefruit rum liqueur with Foursquare, and <strong>Crossfire Hurricane</strong>, the Jamaican rum he helped create for The Rolling Stones.</p><h3></h3><h3>Key Takeaways</h3><ul><li>How Ian became the <strong>Global Rum Ambassador</strong></li><li>Why great brand ambassadors need to champion the wider category</li><li>The story behind the rare Wray &amp; Nephew and £750 Mai Tai</li><li>What happened with Equiano Rum and why Ian walked away</li><li>Creating rum with Foursquare and The Rolling Stones</li></ul><p><br></p><p>Plus, Ian looks ahead to the <strong>20th anniversary of UK RumFest</strong> and the next chapter in his mission to spread the word about rum.</p><h2></h2><h2><strong>If you enjoyed the episode, follow The Cocktail Academy wherever you listen to podcasts, leave a rating or review, and share the episode with someone who loves rum, cocktails and the stories behind the drinks. It genuinely helps more people discover the show.</strong></h2>","author_name":"Damian Cole"}