{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65fdb820b5218f001713c89b/685b22e363e89e76860d0690?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Jeff Morgenthaler: Cocktails, Calculators & Cutting the BS","description":"<p>In this episode of <em>The Cocktail Academy Podcast</em>, Damian sits down with one of modern bartending’s most influential voices <strong>Jeffrey Morgenthaler</strong>. Known for his no-nonsense approach to cocktails, pioneering work at Clyde Common, and the bestselling <em>Bar Book</em>, Jeff shares practical insights from 30 years behind the stick.</p><p>Together, they dive into what’s changed in the bar world, what hasn’t, and why sometimes the most successful drinks are the simplest. From how to make a better Amaretto Sour, to why great bars <em>can</em> thrive outside major cities, this conversation is full of sharp, honest, and empowering takeaways for bartenders and bar owners alike.</p><h3><br></h3><h3>🍸 What You'll Learn</h3><ul><li><strong>Jeff’s journey</strong> from architecture student to world-renowned bartender and author</li><li>How the cocktail landscape has shifted over three decades</li><li>Why small cities can outperform major cocktail hubs with the right approach</li><li>The myth of “cool” cocktails — and why the most popular drinks shouldn’t be ignored</li><li>The story behind <em>The Bar Book</em> and why it’s still one of the most recommended in the game</li><li>Jeff’s thoughts on RTDs, gin overload, and emerging spirits trends</li><li>The rise of bartender burnout — and why hospitality starts with taking care of yourself</li><li>Game-changing tools: batching, syrup ratios, and consistency tips from the trenches</li><li>The difference between <em>service</em> and <em>hospitality</em> — and how to hire people who “get it”</li><li>How to build drink menus that actually work — for your team <em>and</em> your guests</li></ul><h3><br></h3><h3>🛠️ Resources Mentioned</h3><ul><li><a href=\"https://www.jeffreymorgenthaler.com\" rel=\"noopener noreferrer\" target=\"_blank\">jeffreymorgenthaler.com</a> – Jeff’s official website with blogs, recipes, and free tools</li><li><a href=\"https://www.syrupcalc.com\" rel=\"noopener noreferrer\" target=\"_blank\">syrupcalc.com</a> – Free syrup calculator</li><li><a href=\"https://www.batchcalc.com\" rel=\"noopener noreferrer\" target=\"_blank\">batchcalc.com</a> – Free batching calculator</li><li><em>The Bar Book: Elements of Cocktail Technique</em> by Jeffrey Morgenthaler</li><li><em>Drinking Distilled: A User’s Manual</em> by Jeffrey Morgenthaler</li><li><em>Regarding Cocktails</em> by Sasha Petraske</li><li><em>The Joy of Mixology</em> by Gary Regan</li><li><em>Cosmopolitan: A Bartender’s Life</em> by Toby Cecchini</li></ul><h3><br></h3><h3>📣 Perfect For:</h3><ul><li>Bartenders looking to sharpen their skills</li><li>Bar managers refining their training or menus</li><li>Bar owners in small markets trying to raise the standard</li><li>Anyone tired of cocktail snobbery and ready to build great hospitality from the ground up</li></ul><p><br></p><h3>📲 Connect with The Cocktail Academy</h3><p><strong>Website</strong>: <a href=\"https://www.thecocktailacademy.com\" rel=\"noopener noreferrer\" target=\"_blank\">www.thecocktailacademy.com</a></p><p> <strong>Instagram</strong>: <a href=\"https://www.instagram.com/welovecocktails\" rel=\"noopener noreferrer\" target=\"_blank\">@welovecocktails</a></p><p> <strong>TikTok</strong>: @welovecocktailsx</p><p> <strong>Facebook</strong>: <a href=\"https://www.facebook.com/welovecocktailsx\" rel=\"noopener noreferrer\" target=\"_blank\">@welovecocktailsx</a></p><p> <strong>Email</strong>: sayhello@thecocktailacademy.com</p><h3><br></h3><h3>📲 Connect with Jeffrey Morgenthaler</h3><p><strong>Instagram</strong>: <a href=\"https://www.instagram.com/jeffmorgen\" rel=\"noopener noreferrer\" target=\"_blank\">@jeffmorgen</a></p><p> <strong>Website</strong>: <a href=\"https://www.jeffreymorgenthaler.com\" rel=\"noopener noreferrer\" target=\"_blank\">jeffreymorgenthaler.com</a></p><p><br></p>","author_name":"Damian Cole"}