{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65fdb820b5218f001713c89b/6851ebeb002f9da49aa9fcde?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Flavour First: A New Way to Taste with Reece Sims of Flavor Camp","description":"<p>In this episode of <em>The Cocktail Academy Podcast</em>, Damian sits down with spirits educator and founder of Flavor Camp™, <strong>Reece Sims</strong> a true innovator when it comes to helping people taste differently.</p><p>Reece shares her winding path from marketing to bartending, blogging, sales, and finally launching her own immersive spirits education platform. She dives into the origins of <strong>Flavor Camp</strong>, explaining how her flavour-camp system simplifies the overwhelming world of spirits and empowers people to explore based on taste, not just category or branding.</p><p>We cover:</p><ul><li>Reece’s unorthodox entry into bartending (with a little résumé creativity)</li><li>Building a million-dollar cocktail kit business during the pandemic</li><li>Why most tastings are biased and how Flavor Camp flips the script</li><li>The structure of a Flavor Camp session, including gamified blind tastings</li><li>How her marketing background shaped the business model</li><li>The power of visual learning and why icons, colours, and simplified cues matter</li></ul><p>This episode is a masterclass in combining creativity, sensory science, and hospitality experience to build something truly useful and fun.</p><p><br></p><p>🛑 <strong>Want more?</strong></p><p> Stick around for <strong>The Lock-In</strong> — a bonus segment where we talk practical tasting tips, flavor fatigue, judging spirits, and some hot takes on overrated bottles. Available exclusively on <a href=\"https://www.thecocktailacademy.com/\" rel=\"noopener noreferrer\" target=\"_blank\">thecocktailacademy.com</a></p><h3><br></h3><h3>📲 Connect with Reece</h3><ul><li>Instagram: <a href=\"https://www.instagram.com/flavorcamp\" rel=\"noopener noreferrer\" target=\"_blank\">@flavorcamp</a></li><li>Personal: <a href=\"https://www.instagram.com/reecesims\" rel=\"noopener noreferrer\" target=\"_blank\">@reecesims</a></li><li>Website &amp; Free Resources: <a href=\"https://www.flavorcamp.com/\" rel=\"noopener noreferrer\" target=\"_blank\">www.flavorcamp.com</a></li></ul><h3><br></h3><h3>📲 Connect with Damian / The Cocktail Academy</h3><ul><li>Instagram: <a href=\"https://www.instagram.com/welovecocktails\" rel=\"noopener noreferrer\" target=\"_blank\">@welovecocktails</a></li><li>TikTok &amp; Facebook: <a href=\"https://www.tiktok.com/@welovecocktailsx\" rel=\"noopener noreferrer\" target=\"_blank\">@welovecocktailsx</a></li><li>Website: <a href=\"https://www.thecocktailacademy.com/\" rel=\"noopener noreferrer\" target=\"_blank\">www.thecocktailacademy.com</a></li><li>Email: <a href=\"mailto:sayhello@thecocktailacademy.com\" rel=\"noopener noreferrer\" target=\"_blank\">sayhello@thecocktailacademy.com</a></li></ul><p><br></p>","author_name":"Damian Cole"}