{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65fdb820b5218f001713c89b/66def02cccdd28b9d680b06c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"015: How Chris Leavitt Built Not Just a Bartender: Cocktail Content Creation Secrets","description":"<p>In this episode of the <strong>Cocktail Academy Podcast</strong>, Damian Cole interviews <strong>Chris Leavitt</strong>, the man behind the successful <strong>Not Just a Bartender</strong> social media brand. Chris shares his journey from being a bartender in Pennsylvania to becoming a full-time <strong>content creator</strong> known for his <strong>cocktail videos</strong> on platforms like <strong>TikTok</strong> and <strong>Instagram</strong>. Chris opens up about his early struggles in <strong>pharmaceutical sales</strong>, his transition back into bartending, and how he leveraged his passion for cocktails to create a massive online following. This episode provides an insider's view into the life of a <strong>cocktail content creator</strong> and offers practical tips for those looking to break into the world of <strong>social media marketing</strong> for cocktails.</p><p><strong>Key Topics Discussed:</strong></p><ol><li><strong>Chris’s Journey into Bartending and Content Creation:</strong></li></ol><ul><li>How Chris transitioned from <strong>pharmaceutical sales</strong> back to his passion for <strong>bartending</strong>.</li><li>His early bartending days in Pennsylvania and how he found success through <strong>networking</strong> and <strong>competitions</strong>.</li></ul><ol><li><strong>The Rise of Not Just a Bartender:</strong></li></ol><ul><li>How Chris created the <strong>Not Just a Bartender</strong> brand and built a loyal online following by making <strong>authentic cocktail content</strong>.</li><li>His viral success on <strong>TikTok</strong> through reviewing cocktail videos and how that platform helped him grow.</li></ul><ol><li><strong>Content Creation as a Full-Time Career:</strong></li></ol><ul><li>Chris shares the challenges of moving from bartending to <strong>full-time content creation</strong>, including balancing creativity and brand partnerships.</li><li>Insight into the opportunities, from <strong>brand deals</strong> to <strong>international travel</strong>, that come with being a successful <strong>cocktail influencer</strong>.</li></ul><ol><li><strong>The Impact of Social Media on Bartending:</strong></li></ol><ul><li>How the rise of <strong>TikTok</strong> and <strong>Instagram</strong> has transformed the way people learn about cocktails.</li><li>The importance of <strong>authenticity</strong> and storytelling in building a personal brand in the <strong>cocktail industry</strong>.</li></ul><ol><li><strong>Advice for Aspiring Content Creators:</strong></li></ol><ul><li>Chris offers practical advice on how to break into <strong>cocktail content creation</strong>, from equipment essentials to navigating brand partnerships.</li><li>The importance of consistency, creativity, and community in building an engaged audience.</li></ul><p><strong>Quotable Moments:</strong></p><ul><li>\"Being a bartender is more than just serving drinks. It’s about creating moments that stick with people—and that’s what I try to do online too.\" – Chris Leavitt</li><li>\"You can be more than just a bartender. You can leverage your skills, your knowledge, and your passion into something bigger, especially with today’s social media opportunities.\" – Chris Leavitt</li></ul><p><strong>Guest Contact Information:</strong></p><ul><li><strong>Instagram:</strong> <a href=\"https://instagram.com/notjustabartender\" rel=\"noopener noreferrer\" target=\"_blank\">@NotJustaBartender</a></li><li><strong>TikTok:</strong> <a href=\"https://www.tiktok.com/@notjustabartender?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\">@NotJustaBartender</a></li><li><strong>YouTube:</strong> <a href=\"https://youtube.com/notjustabartender\" rel=\"noopener noreferrer\" target=\"_blank\">Not Just a Bartender</a></li></ul><p>If you enjoyed this episode, be sure to subscribe to the <strong>Cocktail Academy Podcast</strong> for more insights into the world of cocktails and bartending. </p>","author_name":"Damian Cole"}