In this episode, Nicola speaks to narrative strategist Ruth Taylor of the Common Cause Foundation about the ways in which adverts shape our priorities and attitudes to social and environmental issues through appealing to certain cultural values. Ruth offers her take on adverts from Pepsi, Volvo and Apple which seem to appeal to intrinsic values like social unity or caring for nature, but may actually end up undermining these values. Finally, Ruth shares her thoughts on how the advertising industry needs to change in order to genuinely play a positive role.
Show notes
Find out more about Adfree Cities at https:www.adfreecities.org.uk and on Bluesky and Instagram @adfreecities.
Credits:
Produced, edited and presented by Nicola Wilks and James Ward.
Title music by mishima.
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