{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65f9b1c11c46ed0017c85d6d/6abb6dae4e059d44b5016ab3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Hustle Culture Had Our 20s. We're Not Giving It Our 30s | Soft Entrepreneurship","description":"<blockquote>&quot;HAVE YOU NOT LEARNT YET?&quot; </blockquote><p><br></p><p>We started our business in our early 20s. </p><p><br></p><p>Loads of energy. Wanted the cash now. Bit of a chip on our shoulder. </p><p><br></p><p>Fourteen years on, we&#39;re doing it very differently. </p><p><br></p><p>This episode is all about the rise of soft entrepreneurship. Building a business that fits around your life, not the other way round. </p><p><br></p><p>We get into why hustle culture got so glamorised, what burnout is really costing founders, and why solopreneurs are growing faster than ever without hiring a single person. </p><p><br></p><p>Then it gets a bit spicy. </p><p><br></p><p>Would you trust a young founder who&#39;s completely chill about their business? </p><p><br></p><p>We don&#39;t agree on this one. </p><p><br></p><p>Plus the property event where a very wealthy man did one simple exercise… and his answers said a lot. </p><p><br></p><p>It&#39;s not really a conversation about working less. It&#39;s about what you&#39;re actually building wealth for. </p><p><br></p><p>CHAPTERS </p><p>00:00 Welcome to our soft era </p><p>04:15 The hustle bro years </p><p>08:07 The solopreneur boom </p><p>13:18 The chip on your shoulder </p><p>16:41 Would you trust a chilled-out young founder? </p><p>21:31 The wheel of life </p><p>28:19 What actually makes you feel rich? </p><p><br></p><p>🔔 Subscribe for new episodes, and follow @honestpropertysisters for the rest </p><p><br></p><p>🦋 The Property Blueprint (free to download) → https://shorturl.at/bzaje </p><p><br></p><p>📩 Honest Proper-Tea Newsletter (free weekly newsletter) → https://substack.com/@honestpropertys... </p><p><br></p><p>👩🏻‍💻 Sponsored by The Freedom Geek (delegate to skilled Filipino VAs &amp; editors) → https://thefreedomgeek.contactin.bio — mention &#39;Honest Property Sisters&#39; for £50 off </p><p><br></p><p>KEYWORDS soft entrepreneurship, hustle culture, burnout, solopreneur, small business UK, lifestyle business, UK property investing, work-life balance, financial freedom, emotional wealth, Gen Z and work, AI for small business, building wealth, entrepreneurship 2026, Honest Property Sisters</p>","author_name":"Honest Property Sisters"}