\"Go to bed with a mosquito.\"
She was one of the UK's youngest lecturers at 21, wrote 24 academic papers trying to save the world, and then realised property could actually do it faster. Ruth's flying solo this episode (get well soon, Becky!) with Dr. Anna Attlee, co-founder of the wildflower brand Seedball, a property sourcing agent turned emergency housing provider, and a bit of a tree hugger, same as us.
From there: over 100 houses sourced in her first year, financially free from rent-to-rent within two months, and now helping landlords put houses into emergency and temporary accommodation, a protected, largely hands-off system that houses people who genuinely need it while paying landlords well. Every business she runs feeds the same pot, buying land to rewild, permanently. We get into what's actually happening with renters reform right now, why real is beating polished online, how Anna avoids burning out when she cares this much, and why the money was never really the point for either of us.
Chapters
00:00 — Intro
02:07 — Who is Anna?
08:39 — The quote that stuck
12:26 — Training company, then Seedball
14:17 — How people actually get rich
17:01 — The seminar that changed everything
24:16 — What is emergency housing?
27:02 — Financially free in 2 months
29:45 — How the model works for landlords
34:05 — Renters reform & 137,000 kids
36:37 — Getting started, real numbers
39:47 — Buying land, on repeat, with the profits
43:15 — Real beats polished online
52:36 — Avoiding burnout
1:04:09 — Never too small to matter
Keywords
emergency housing UK, temporary accommodation landlord, rent to rent strategy, property sourcing agent, Rich Dad Poor Dad, financial freedom through property, Seedball, wildflower rewilding, buying land UK, social housing investment, renters reform UK, wealth with purpose, women in property investing, ethical property investing, honest property podcast
Connect with Anna
Instagram: @dr.annaattlee Website: annaattlee.co.uk
Emergency Housing System Masterclass & Luton Cohort (Sept 26th) — an exclusive, 10-person-only micro-training on-site in Luton: https://www.anaattlee.co.uk/emergency-housing-1day
1:1 coaching sessions — available ad hoc, email ana@collingwoodproperty.co.uk for availability
6-8 month mentorship cohort — applications now open: https://www.anaattlee.co.uk/mentorship-application
The exact spreadsheet Anna's used to analyse and agree 200 property deals — now in The Vault: https://www.anaattlee.co.uk/vault
Coming soon to The Vault — the online Emergency Housing Provider training manual and a closed Facebook group. Use code HONEST20 for 20% off anything in The Vault at www.anaattlee.co.uk
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