Body-worn cameras are now one of retail's most talked-about safety tools. The question is no longer whether they work, but how to get colleagues to wear them.
In this episode of Sell More Lose Less, Colin Peacock talks to Professor Emmeline Taylor about what a recent ECR call with around 40 retailers revealed about body-worn cameras on the shop floor.
They cover the three things a camera does (deter an incident, de-escalate a confrontation through its \"civilising effect\", and capture evidence when all else fails), and the numbers behind them: a 30% reduction in violence and aggression for security officers, 40% once frontline colleagues wore them, and 38% of colleagues saying the cameras make them feel safer. They also dig into why adoption is really a hearts-and-minds problem, the worry about surveillance creep, why up to 10% of devices go missing, and how to build a business case that is about safety, not return on investment.
More on protecting colleagues and stores
The research on whether body-worn cameras work in retail
More on video in retail
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