Eggs don't look like a big loss problem. Look closely at the numbers and the picture changes.
In this episode of Sell More Lose Less, Colin Peacock is joined by food waste expert Richard Thalemann to ask why so much egg waste goes unrecorded, and what retailers can do about it.
They cover the rule that forces a whole box to be binned when a single egg breaks, the £2 million a year one retailer puts against it, and the merchandising habits, top shelves and floor-standing shippers, that quietly drive breakages. They also look at why markdowns and confusing date codes push shoppers to waste eggs that are still perfectly good, and why eggs past their sell by date can still be donated.
The message for retailers is simple: measure the problem properly before you try to fix it.
More on reducing food waste in retail
The true cost of unsold food in retail
Using store donations to reduce food waste