{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65f1dff7ff17410016c4dd88/69bc1b4762f6c66afe4d44e1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"RFID Innovations in Retail","description":"<p>Dr Susanne Guth-Orlowski of the RAIN Alliance joins Colin Peacock to reflect on the 2025 ECR RFID Innovation Summit&nbsp;in Düsseldorf, hosted by C&amp;A.</p><p>Around 70 retailers attended, from those with <a href=\"https://ecrloss.com/focus-area/rfid-in-retail/\" rel=\"noopener noreferrer\" target=\"_blank\">20 years of RFID experience</a> to those just getting started.</p><p><br></p><p>The conversation covers what stood out: the diversity of <a href=\"RFID use cases across fashion, sports and home retail\" rel=\"noopener noreferrer\" target=\"_blank\">RFID use cases across fashion, sports and home retail</a>, the Qualcomm presentation on bringing RFID reading to mobile phones, and how the EU's digital product passport regulation is creating new opportunities for RAIN RFID as a data carrier. They also discuss the innovation showcase featuring startups working on overhead readers, sustainable tags and AI-driven data analysis, and look ahead to the 2026 summit in Madrid.</p>","author_name":"Colin Peacock"}