{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65f02eb877205a0016257c8f/68de2e686d92c33f9c21f779?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism","description":"<p>In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.&nbsp;</p><p><br></p><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>Why it’s not “lead gen versus demand gen” and how the two fit together</li><li>Lee’s framework for a winning demand gen strategy: create, capture, and convert</li><li>How to measure success (and why MQLs should be an indicator, but not the goal)&nbsp;</li></ul><p><br></p><p>If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.</p><p><br></p><p>Don’t miss this conversation - it will change the way you think about marketing.</p>","author_name":"Collaborative Studios"}