{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65f02eb877205a0016257c8f/6857ce39cb9b8b85b94139da?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP12. Copy that Convert, with Ekaterina (Sam) Howard","description":"<p>In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.</p><p><br></p><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How to optimise each page in your buyer journey, from demo requests to homepages</li><li>The importance of aligning customer-facing teams to build messaging that resonates</li><li>Sam’s four-step framework for conversion copywriting: research, draft, test, and measure</li><li>How to get to know your audience beyond demographics, by listening to what they actually say</li></ul><p><br></p><p>If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.</p><p><br></p><p>🎧 Listen now!</p><p><br></p><p><br></p>","author_name":"Collaborative Studios"}