{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65f02eb877205a0016257c8f/6807e21f6623d686180fd3ed?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP11. The Power of Branding, with Natasha Rahman, Snap","description":"<p>In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.</p><p><br></p><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How branding can shorten your sales cycle by building trust and credibility early on</li><li>Why branding and lead generation work better together, not in silos</li><li>The three Cs for a successful campaign: clarity, consistency, customer-centricity</li><li>How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift&nbsp;</li></ul><p><br></p><p>If you're building, or rebuilding, a brand, this episode is full of actionable insights.</p><p><br></p>","author_name":"Collaborative Studios"}