{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65f02eb877205a0016257c8f/67950f19ec3194f0e00fa1fb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP9. Cut Through the Noise with Competitive Positioning, with Talya Heller G., Down to a T","description":"<p>Talya Heller G., founder of Down to a T, competitive intelligence &amp; positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.</p><p><br></p><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How to build a clear, impactful positioning that resonates with your audience</li><li>Practical ways to help sales teams highlight key differentiators with confidence</li><li>Honest and effective tactics to address competitors without losing integrity</li></ul><p><br></p><p><a href=\"https://www.linkedin.com/in/talyahellermba18?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAiShIIBVZUwVacHrKkPUkG_sUAvwm9xr-Q&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BXEN979tzQPm2MAl4POLEsg%3D%3D\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Talya Heller G. on LinkedIn</a></p><p><a href=\"https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Orelia on LinkedIn</a></p><p><br></p>","author_name":"Collaborative Studios"}