{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65ef3e234801c000172739fd/6af0e18b9272884e571c50d4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"59: How to Validate Your B2B Startup Idea and Land Your First Customers","description":"<p>What does it take to take a B2B business from zero to one?</p><p><br></p><p>That&#39;s what we&#39;re diving into in the latest episode of Shameless Careers with Oliver Beach, Founder &amp; CEO of Flow State - a startup helping companies intelligently deploy their engineering resources in the age of AI. </p><p><br></p><p>At the time of recording, Oliver had raised 500,000 from prominent angel investors with backgrounds at Palantir, Onfido and a16z, and landed four enterprise customers in just four months, including Confused.com and the RAC. </p><p><br></p><p>This episode is packed with practical, actionable advice for anyone looking to build a B2B business from scratch. We get into: </p><p>- How to spot genuine market demand and validate your idea - without falling in love with it</p><p>- How to get your foot in the door with senior executives at major companies</p><p>- How to find the real decision-makers and budget holders in B2B sales </p><p>- How to build credibility and win over C-suite executives as an early-stage founder </p>","author_name":"Varia Pechurina"}