In this episode of The Creative Kind I talk to Lisa Doust, an Australian journalist and art manager, about the importance of business skills for artists. We discuss Lisa's experience in managing the business side of her sister Melanie Vugich's art career, the creation of The Astute Artist course with Willy Russo, and essential business practices for artists such as being media-ready, having clear pricing, and maintaining a professional online presence. Lisa offers practical advice on writing artist statements, the significance of having a good accountant, and how networking and outsourcing can help artists grow their businesses. We also talk about the impact of social media and ensuring a coherent brand identity across various platforms. We finish the episode with a recording of Lisa’s social media audit for Julie, so you can hear what this sort of process entails. I’ll be putting a full run down of Lisa’s tips and recommendations in my newsletter this week so make sure you’re subscribed to The Creative Kind Substack where you can check that out!
You can find Lisa at Alice Street Press on Instagram and at The Astute Artist website
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