Britain's shopping habits have changed. And there's plenty to talk about.
The traditional weekly shop is no longer the whole story. Households are evolving, shopping journeys are becoming more complex, and smaller, everyday trips are revealing just as much about changing consumer behaviour as the big ones.
So, how can brands and retailers keep up – and spot where future growth will come from?
Recorded live at our How Britain Shops – Then, Now, Next event, journalist Harry Wallop sits down with Andrew Walker from Worldpanel by Numerator to explore what modern Britain really looks like.
From the differences hidden behind national averages to the changing needs, habits and shopping missions shaping demand, they discuss why understanding the people behind the purchases matters more than ever.
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