Will chocolate prices finally come down?
Sam Hart and Jackson Woods unpack the big question facing confectionery right now: with cocoa prices falling sharply, are shoppers about to see cheaper chocolate on shelves? The answer is more complicated than it seems.
From commodity buying cycles and retailer negotiations to promotions, shrinkflation, and the psychology of indulgence during difficult economic periods, the team explores why falling input costs don’t automatically translate into lower shelf prices.
Using real-world case studies from butter, coffee, and sugar confectionery, they break down:
Plus, a look ahead at how enhanced shopper panel data will help brands better understand impulsive purchasing and convenience channel trends in the months ahead.
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