{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65e046b12cdfb10018a91b9a/69bd5d011861d127d5bbd3ad?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The innovation advantage: How advantage can drift EP: 2/3","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65e046b12cdfb10018a91b9a/1774017715033-ccca363b-b982-49b9-aed1-094f7d29cb51.jpeg?height=200","description":"<p><strong>Watch podcast on YouTube: </strong><a href=\"https://www.youtube.com/watch?v=niPrcUAmAuU\" rel=\"noopener noreferrer\" target=\"_blank\">The innovation advantage: How advantage can drift</a></p><p><br></p><p>Incrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t equal advantage.</p><p><br></p><p>In episode 2 of our innovation series we discuss:</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why 50–80% price premiums can hold — if designed properly</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How 15–25% smaller packs shape trial without eroding value</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why promotions should drive discovery, not dependency</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The channel choices that reinforce premium positioning</p><p><br></p><p>Incrementality isn’t luck. It’s architecture. When pack, price, promotion and channel are designed as behaviour shapers, not commercial afterthoughts, innovation performs very differently.</p><p><br></p><p>Speak to and expert and find out more: <a href=\"https://go.numerator.com/Creating-the-innovation-advantage.html\" rel=\"noopener noreferrer\" target=\"_blank\">Creating the innovation advantage - Worldpanel by Numerator</a></p>","author_name":"Worldpanel by Numerator"}