{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65e046b12cdfb10018a91b9a/6718a50330187dfb6ca9e850?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Decoding the future for beverages – the panel pt1 ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65e046b12cdfb10018a91b9a/1729668215714-27a8d751-9a2f-4ae8-bea6-b06c479f2708.jpeg?height=200","description":"<p>Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the category to provocative water brands like Liquid Death. </p><p>&nbsp;</p><p>In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda. </p><p>&nbsp;</p><p>The first part of that discussion talks about the growth potential for low and no alcohol. How we should be approaching marketing and educating consumers. And what comes next.&nbsp;</p>","author_name":"Worldpanel by Numerator"}